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  • cetraben TVC placeholder

Making the switch from Prescription to OTC

Client: Thornton & Ross
Brand: Cetraben

 We've created a new press and TV campaign for the emollient skincare brand Cetrabe ; ‘As close to your skin as you are’, positioning the brand as a caring, empathetic source of expertise in emollient skincare.

It provides an emotional point of difference currently lacking at this more medical end of the market.

Read more here.

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