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  • CPJ Field bike poster

When sensitivity is everything?

Client: C.P.J. Field
Brand: C.P.J. Field

Whenever a brand aspires to change its point of view, it’s a challenge. When the brand is 325 years old, it’s a rather bigger one.

And when it’s the brand of a funeral director, the challenge takes on a truly unique perspective. That was the challenge facing us when C.P.J. Field, the UK’s 9th oldest family owned business, came to us.

We saw the opportunity to do something important for the brand. Our challenge was to find a way to tell the market about them in the most sensitive and positive way possible, and to escape category norms.

To find out more visit our website.

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