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  • Freederm Big Brother

Big Bro is 5-alive

Client: Freederm
Brand: Freederm

Big Bro is 5-alive

Come on, you didn’t seriously expect Big Brother to slope off quietly, did you? That’s right, the hugely popular (and sometimes controversial) show is back with a suitably loud bang after being given a new lease of life on Channel 5. It’s tipped to be the biggest ever, with a host of top names secured for the celeb launch and a massive amount of media interest in the rejuvenated format.

Even better, for the second year running, we’ve secured the valuable sponsorship rights for Freederm with, amongst many other things, a corking new competition on their Facebook page.

Virginia Melis, brand manager at Freederm, said: “Freederm is a fresh, modern and innovative brand, so as a partnership, Channel 5 really feels like a perfect fit.”

In addition to the sponsorship deal, we’ve produced no fewer than 67 idents to run before, during and after the main Big Brother shows, Big Brother’s Bit on the Side and on demand5, 5’s VOD online offer.

And we didn’t stop there, with a PR push and the launch of ‘Zoom a Room’ on Freederm’s Facebook page, a novel game that offers fans the chance to win VIP eviction night tickets.

Have a good old gawp over at facebook.com/freederm

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