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Cake is an ideas agency specialising in PR, social media & experiential.

We help brands become part of people's lives.

We believe that the way for brands to connect to audiences is for their campaigns to become incorporated into their lives. It is about thinking of consumers as people, not targets, and turning them into fans.

Finest moments?

Launching the Nintendo 3DS twice - firstly in Amsterdam to over 1,500 European media and then in London where the cream of musical talent and gaming experts welcomed over 2,000 guests at Old Billingsgate and HMV Oxford Street simultaneously.

Transforming Trafalgar Square. Three times. Once into Red Square to promote Motorola's role in the (RED) campaign; turfing it to promote London's green spaces for Visit London; and creating a 30m maze at the foot of Nelson's Column on behalf of the West End Marketing Association.

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PeopleView all

News View all

  • Award Win
    We're proud that our Happy To Bed social campaign for IKEA picked up its fifth trophy last night at the...
    14 November, 2012
  • SABRE Awards
    After a busy weekend of regal celebrations, we're carrying on the cheer here at Cake – last week we picked...
    06 June, 2012


Clients View all

  • IKEA
  • Everything Everywhere Ltd
  • Molson Coors Brewing Company Ltd
  • Coca Cola
  • The Carphone Warehouse Group
  • BskyB
  • British Airways Plc
  • Sony
  • Orange
  • Mondelez


2013 Award Wins

SABRE Award for Best Multi-Country Programme - Sony NEX-5R Real-Time Gallery

SABRE Award for Best Travel & Tourism Campaign - Alton Towers Nemesis Sub-Terra Launch 

SABRE Award for Best Widget/Mobile Application - Carphone Warehouse Mobile Memories

2012 Award Wins

Media Cristal - IKEA Happy to Bed

Eurobest Award for Best Integrated Content Campaign - Coca-Cola Move To The Beat

PRCA Award for Digital and New Media - IKEA Happy to Bed

PR Week Award for Most Innovative Use of Social Media - IKEA Happy to Bed

Event Award for Creative Event of the Year - British Airways Flight BA2012

Bronze Media Lion for Best Use of Special Events - IKEA Happy to Bed

SABRE Award for Consumer Consultancy of the Year

SABRE Award for Best Game - Carphone Warehouse Wonderland

SABRE Award for Best Small Campaign - Carphone Warehouse Wonderland

Marketing Week Engage Award for Social Media - IKEA 3D Bedrooms

The Holmes Report - Consumer Consultancy of the Year

2011 Award Wins

Sabre Award for Best Global Programme - Yahoo!

Sabre Award for Best Publicity Stunt - Get Lost In The West End

Internationalist Award for Media Innovation (Gold) - Get Lost In The West End

Cannes Lion for Best Use Of Ambiant Media - Get Lost In The West End

PCRA for Technology - Confused.com

BT Digital Music Award for Best App - Orange at Glastonbury

Cake is a full member of the IPA (Institute of Practitioners in Advertising) and the PRCA (Public Relations Consultants Association), achieveing a score of 94% in the CMS (Consultancy Management Standard).

2010 Award wins

Cannes PR Lion - Sainsbury's

Internationalist Award for Media Innovation - Sainsbury's

PR Week Award for Best Use of Social Media - IKEA

PR Week Award for Best Green Campaign - The Prince's Rainforest Project

Media Cristal for Media, Culture and Leisure - The West End Partnership

Revolution Award for Best Use of Online PR - The Prince's Rainforests Project

UK Festival Award for Best Sponsor Activation - Coca-Cola Recycling

Golden Drum for Public Relations - Sainsbury's

77PR - Most Admired Agency


  • 2 countries
  • Number of people: 65
  • Established in 1999
  • Rank: 40

Sectors View all

  • Automotive
  • Charities
  • Confectionary
  • Cosmetics & Toiletries
  • DIY
  • Drink - Alcoholic
  • Drink - Soft
  • Entertainment
  • Financial Services
  • Food


87-91 Newman Street
tel 020 7307 3100
web www.cakegroup.com

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