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Cake is an ideas company specialising in earned media. Our core skills are social media, content creation, PR, brand partnerships and experiential activity.

No-one likes being sold at... everyone's always on the hunt for something entertaining or useful. We make sure they find it, by making useful and entertaining stuff for brands. 

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News View all


Clients View all

  • Molson Coors Brewing Company Ltd
  • Coca Cola
  • The Carphone Warehouse Group
  • Sony Mobile
  • Mondelez
  • Honda (UK) Ltd
  • Microsoft
  • The Body Shop
  • Blu eCigarettes
  • Hyundai


2014 Award Wins

Brand Republic Award for Best Integrated Strategy - One Direction 'Our Moment' fragrance

2013 Award Wins

SABRE Award for Best Multi-Country Programme - Sony NEX-5R Real-Time Gallery

SABRE Award for Best Travel & Tourism Campaign - Alton Towers Nemesis Sub-Terra Launch 

SABRE Award for Best Widget/Mobile Application - Carphone Warehouse Mobile Memories

2012 Award Wins

Media Cristal - IKEA Happy to Bed

Eurobest Award for Best Integrated Content Campaign - Coca-Cola Move To The Beat

PRCA Award for Digital and New Media - IKEA Happy to Bed

PR Week Award for Most Innovative Use of Social Media - IKEA Happy to Bed

Event Award for Creative Event of the Year - British Airways Flight BA2012

Cannes Bronze Media Lion for Best Use of Special Events - IKEA Happy to Bed

SABRE Award for Consumer Consultancy of the Year

SABRE Award for Best Game - Carphone Warehouse Wonderland

SABRE Award for Best Small Campaign - Carphone Warehouse Wonderland

Marketing Week Engage Award for Social Media - IKEA 3D Bedrooms

The Holmes Report - Consumer Consultancy of the Year

2011 Award Wins

Sabre Award for Best Global Programme - Yahoo!

Sabre Award for Best Publicity Stunt - Get Lost In The West End

Internationalist Award for Media Innovation (Gold) - Get Lost In The West End

Cannes Lion for Best Use Of Ambient Media - Get Lost In The West End

PCRA for Technology - Confused.com

BT Digital Music Award for Best App - Orange at Glastonbury

Cake is a full member of the IPA (Institute of Practitioners in Advertising) and the PRCA (Public Relations Consultants Association), achieveing a score of 94% in the CMS (Consultancy Management Standard).

2010 Award wins

Cannes PR Lion - Sainsbury's

Internationalist Award for Media Innovation - Sainsbury's

PR Week Award for Best Use of Social Media - IKEA

PR Week Award for Best Green Campaign - The Prince's Rainforest Project

Media Cristal for Media, Culture and Leisure - The West End Partnership

Revolution Award for Best Use of Online PR - The Prince's Rainforests Project

UK Festival Award for Best Sponsor Activation - Coca-Cola Recycling

Golden Drum for Public Relations - Sainsbury's

77PR - Most Admired Agency


  • 2 countries
  • Number of people: 65
  • Established in 1998
  • Rank: 18

Sectors View all

  • Automotive
  • Charities
  • Confectionary
  • Cosmetics & Toiletries
  • DIY
  • Drink - Alcoholic
  • Drink - Soft
  • Entertainment
  • Financial Services
  • Food


87-91 Newman Street
tel 020 7307 3198
web www.cakegroup.com

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