Sony Chooses Cake For Social Media, PR and Experiential Accounts
11 October, 2011
Agency retained in UK across al three disciplines. Sony UK has appointed Cake to handle social media, PR and experiential activity for its consumer electronics division in the UK.
Cake Social Media will develop an overarching engagement strategy for the brand online, as well as managing all of its social media presences including Facebook, Twitter, YouTube and Flickr. Managing Partner Jim Dowling will lead the account.
Cake Experiential will focus on delivering both compelling consumer and trade experiences for the Sony brand through product launches, trade shows and field marketing. The account will be lead by the agency’s Head of Live Events, Will McHugh.
Cake PR, led by Michele Charles, will lead on developing and implementing a creative consumer PR strategy to champion both new and existing Sony products, as well as handling the brand’s day-to-day consumer press office.
Matt Coombe, Sony’s General Manager of Marketing commented: “Embarking on the hunt for any new agency is tough enough, but finding the right mixture of creativity and expertise across three separate pitch processes is a hefty challenge. Cake proved every time that it can deliver great ideas across each discipline, backed up with heavyweight knowledge and experience. We feel confident that we have found the best agency across each area to guide us in what is an important time for the brand.”
The Sony business as a whole will be overseen by Cake’s Managing Director Chris Wood. He commented: “Having spent a decade cultivating each of our three core offerings in social media, PR and experiential to the highest level, we are pleased that a brand as prestigious as Sony has chosen Cake to lead on all three disciplines. We firmly believe that first-rate ideas which can be incorporated into every aspect of people’s lives – be it through PR, social media or experientially - should lead the way.”
Sony joins a Cake client roster that includes Coca-Cola, Carling, British Airways, Lego, Alton Towers, IKEA, The Carphone Warehouse and BSkyB. It recently scooped a Cannes Media Lion, SABRE Award and Gold Internationalist for The West End Partnership campaign “Get Lost In The West End” and currently holds the PR Week Awards for Best Use of Social Media and Best Green Campaign.