Head of PR
Michele joined Cake in 2004 as an account manager, and has since worked across a range of consumer and lifestyle UK and global clients. She has been heading up Sky’s consumer brand PR since 2007, creating and implementing strategic campaigns and product launches. Other client credits include Nintendo, Confused.com and Unilever.
As Head of PR Michele ensures that Cake consistently delivers exceptional PR campaigns, which often include traditional PR and digital/social media, as well as experiential solutions.