Every agency has its sound bite. A set of ever-so-carefully-crafted words to try and explain why they’re
truly different and incredibly brilliant and totally unique and why you absolutely really must come in and meet them as soon as you possibly can or you’ll miss out on the chance of a lifetime.
And yes, we’ve got one too: Game Changing Creativity.
Creativity that can supercharge a business and transform it into an iconic brand that truly stands for something.
We believe that Game Changing Creativity can capture the imagination of the nation – from cabbies down the pub to mums picking up the kids from school. Optimistic, celebratory work that is loved by real people from all walks of life.
Our game changing creativity is delivered by a partnership of senior practitioners from different disciplines - Advertising, Digital, Social, Content, Direct and Media - sharing the same goals and the same mission as our clients. It’s why we are consistently one of the most creatively awarded independent agencies in the world.
CHI was created in 2001, by three partners, Simon Clemmow, Johnny Hornby & Charles Inge. It was a familiar advertising team: planner, suit and creative; and though we say it ourselves, it worked pretty well.
Then the world became a more complicated place. People's view of brands was transformed, first by the digital revolution, then by the financial meltdown, forcing businesses to think smarter and move faster than ever before.
This new world demanded a new kind of agency: versatile and nimble enough to meet clients' constantly evolving commercial challenges.
It led us to re-create CHI as CHI&Partners: a partnership of specialists from the full range of communications disciplines. From advertising to design, direct marketing to media planning and buying, it's an agency with The Power of &: seamlessly integrated expertise ready to meet each new commercial challenge as it comes our way.
And as a true partnership, where all of the partners are shareholders in the business, we have a model that ensures our objectives are always absolutely aligned to those of our clients.