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  • Hope Relay

Samsung Hope Relay

Client: Samsung Electronics
Brand: Samsung Sponsorship

In the past Samsung’s Olympics Sponsorship has focused on driving brand awareness through a relatively superficial involvement with The Games.

But this year Samsung wanted to empower people to have a much deeper involvement. So we created the Samsung Hope Relay. By downloading the Samsung Hope Relay app, every mile you walked, ran or cycled using the app meant Samsung would donate £1 to charities such as Kids Company and International Inspiration. The app was downloaded over 200,000 times and $1million was raised for charity.

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