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Charge

Client: Samsung Electronics
Brand: Samsung Smart TV

‘Charge’ by CHI&Partners demonstrates the new state-of-the-art Smart Recommendation technology.

Created by Neil Clarke and Jay Phillips, and directed by Somesuch&co’s award-winning promo director Romain Gavras, the epic 90” spot features a spectacular, headlong stampede of TV content. Roman Centurions and cheerleaders, police cars and helicopters, Maori Warriers and American footballers – even a whip-wielding albino Minotaur in a chariot.

The commercial ends with the stampede racing towards a man sitting on an armchair, who calmly controls the content with a hand gesture. The camera pans round to reveal that he is watching a Samsung Smart TV.

The music on the commercial is ‘Run,’ by Kill it Kid.

Jonathan Burley, CHI&Partner’s Executive Creative Director said “Romain Gavras and Adam Berg have delivered cinematically breath-taking TV spots that are truly worthy of the product they promote. They prove, beyond any doubt whatsoever, that global advertising can be creatively extraordinary.”

In the coming weeks, Samsung will roll out the campaign over TV, outdoor, press and online.

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