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Amazing in Motion

Client: Lexus
Brand: Lexus

Amazing In Motion is a set of ambitious global projects created by Lexus, to showcase the imagination, emotion and innovation at the heart of the Lexus brand.

The first project in the Amazing In Motion series is ‘Steps’.

‘Steps’ is simple in its approach. Lexus created an incredibly engineered object, and used the very latest technology and materials, combined with the artistry of master performers, to bring that object to life.

Set against the backdrop of a stunning nocturnal cityscape, the object is revealed to be a human figure, huge in size, but amazingly detailed and subtle in its movement. We follow the figure on its journey through the city, culminating in a finale of incredible movement when it finds what it has been searching for.

The story was initially told through a 90second TVC, but the true complexity and detail of the project was then brought to life across a series of documentaries, galleries and interactive digital experiences, all placed within the cross-platform digital site of amazinginmotion.com.

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