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  • Bad Grades
  • Grades

Bad Grades

Client: The Prince's Trust
Brand: The Prince's Trust

Every year, thousands of school children don’t get the GCSE grades they were hoping for. On the day they actually receive their results, the papers are saturated with pictures of A* grade students jumping for joy - ecstatic with their amazing grades. We want to offer some hope to the young people who feel that their grades make them a failure, and are at a loss as to what their next step might be. We want to make them realise that even though they may not have done so well in their GCSEs that doesn’t have to stop them having a career they will enjoy and The Prince’s Trust are here to help them do just that. 

We created a series of ads that show that grades are only part of the story. If you look at the ads one way you see an F - but turn it on its side and you see the future that you could have with the help of the training, advice and support that the Prince’s Trust can offer.

These ads will run in the Independent, i, the Guardian, the Evening Standard and possibly the Metro on the day results come out - 22nd August.

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