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Date Night

Client: TalkTalk Telecom Group Plc
Brand: TalkTalk

Less than a year after launch, TalkTalk is celebrating being Britain’s fastest growing TV service with a new brand campaign and its fifth year as headline sponsors of The X Factor.

Created by Neil Clarke & Jay Phillips and directed by Si & Ad through Academy, the 60" Brand TV spot which launches this Saturday is set in a typical TalkTalk family home and shows two characters coming to life and following an epic journey to the TV, for their perfect date.

This concept has been extended into The X Factor sponsorship adverts, ensuring a fully integrated campaign,which again show characters coming to life to enjoy the popular show on TalkTalk TV – created by Colin Smith & Angus Vine and directed by Us through Academy.

Neil Clarke, CHI& Partners Creative Director said: '’Date Night is a typical love story; boy meets girl and they go on a fun -filled adventure together. It just happens that our two characters are made from fabrics within a family home. One is a cute little spaceman on wallpaper, the other is a ballerina on a lampshade. Together, they
travel through different surfaces and textures of a family home, ending with the pair snuggling up on a sofa to watch a romantic movie. Si & Ad have brought to life two loveable characters and given this film bags of warmth and charm.”

The idea has been further extended in to the sponsorship of The X Factor, with 30 bespoke idents showing characters springing to life to watch the show on YouView from TalkTalk. This captures the TalkTalk brand ethos of providing a brighter home for everyone. This is the fifth consecutive year that TalkTalk have sponsored The X Factor the UK's biggest musical talent show, and includes The X Factor, Xtra Factor
and The X Factor USA, plus the The X Factor Live Final once again. The sponsorship focuses on TalkTalk TV, which has become the UK's fastest growing TV service. 

The new campaign will be supported by significant media weight in above the line, digital and social media. 

 


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