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  • Giraffe
  • Rhino
  • Sumo

Big Does Small

Client: Big Yellow Self Storage
Brand: Big Yellow Self Storage

CHI&Partners has created a digital and out-of-home campaign for Big Yellow Self Storage, to challenge perceptions that the company only provides large storage space.

To promote Big Yellow’s smaller storage offerings, which start at rooms of just three square feet, CHI Creative Directors Danny Hunt and Gavin Torrance have created ‘Big Yellow Does Small’ – a series of digital and out-of-home posters showing normally very large characters that have squeezed themselves into small shapes, in the way a contortionist would.

The posters show a rhinoceros and a giraffe (with illustrations from RM2) and a sumo wrestler (with illustrations from Debut Art’s Matt Dartford) convoluted into small cuboid shapes.

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