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  • Argos #justcantwait


Client: Argos
Brand: Argos

Created by advertising agency CHI&Partners and directed by Mark Zibert through Rogue Films, the advert marks the start of Argos’ Christmas campaign ‘Just Can’t Wait for Christmas’. 

The campaign highlights top brands available at Argos this Christmas such as Samsung, Fitbit, Nespresso and Xbox, alongside Argos’ ground-breaking new Fast Track Collection and Same-Day Delivery services, which offer consumers the most innovative shopping experience available by combining online shopping with immediate fulfilment UK-wide via store or delivery.

The film was shot on a mountainside in Chile’s Valle Nevado, known by daredevil skiers for its 6,000m peaks and vast stretches of treeless off-piste terrain.

World-class Canadian snowboarder Justin Lamoureux kicks off the action, leaping from a 10-metre ledge holding a red flare. The film then follows a cast of 50 professional skiers and snowboarders as they rush down the mountainside – led by Lamoureux and surrounded by snow-mobiles, snow-buggies, zorbs, and even an Elsa bed from Disney’s Frozen, filled with Argos’ top Christmas gifts, including Beats headphones, Minions, Xboxes, TVs, wearable tech and toys.  Hovering
overhead, wing-suited Star Wars-masked stuntmen complete the action.

Bursting with colour, energy and speed, the film was shot using a combination of GoPro, drone and hand-held cameras.  Some of the 100-strong crew were also on skis, allowing them to get right into the heart of the action. 

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