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  • Lexus Driven By Intuition

Lexus ES Driven By Intuition

Client: Lexus
Brand: Lexus ES

The Lexus ES is an intuitive vehicle, packed with imaginative technology that works with the driver. It’s AI-type skills means that it can read the road and respond to what’s around it. This partnership of man and machine inspired a campaign that pushes this combination to the extreme…a script written by a machine and directed by an Oscar-winning human.  Working with our agency partners Visual Voice, we built a bespoke Artificial Intelligence and ‘trained’ it with an abundance of information to enable it to write the Lexus ES advert. Using a combination of 15 years’ worth of Cannes-Lions-winning car and luxury advertisements, data on emotional intelligence and intuition, and the Lexus brand guidelines, we created a narrative richin genuine human emotion and undistinguishable from something written by a human. The Lexus ES – Driven by Intuition.  The campaign ran across Europe in cinema, digital, social, print and OOH.

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