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  • Main Case Study - jpg - TalkTalk

A Brighter Home for Everyone

Client: The Carphone Warehouse Group
Brand: Talk Mobile

In a crowded marketplace, TalkTalk needed a more sophisticated and aspirational big idea which positioned it as a key player. We came up with the ‘brighter phone and broadband company’ because at TalkTalk they are all about bright ideas...

Bright ideas to keep your bills low – like free calls
Bright ideas to make your life easier – like safer surfing for your kids.

Bright ideas to deliver you the best performing connection – ensuring they don’t let you down on big capacity tasks like watching BBC’s iPlayer.

So if TalkTalk were the brightest phone and broadband company, they had to look it. We had to find a memorable way to showcase the company’s smart thinking, that turns up our brightness without getting in the way. It had to feel simple, fresh and relevant to everybody.

We created a fun new look and campaign, that’s bright enough to put competitors in the shade, and bright enough to have everybody wanting to be part of it.

We then established its new brand positioning with a totally integrated digital and TV sponsorship campaign for the X Factor using ‘brightdancing’.

CHI&Partners were solely responsible for the brand identity and digital development of this campaign.

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