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The Bright Stage

Client: TalkTalk Telecom Group Plc
Brand: TalkTalk

The BrightStage

Building on the incredible success of last years award-winning BrightStar Studio campaign, that saw over 150,000 members of the public create online videos and over 1.5 million unique visitor to the site, TalkTalk - Britain’s biggest broadband supplier - and CHI & Partners have once again created a show-stopping multimedia experience for the sponsorship of this year’s biggest TV event, The X Factor. And this year it’s bigger, better and brighter than ever.

The BrightStage turns everyone’s living room into a stage fit for an international superstar, complete with an ever increasing array of fun stage props, from dancing white tigers and pimped out low-riders to laser shows and even this year’s hottest band ‘sixD’. X Factor fans around the world will have the chance to experience what it’s like to really shine on stage, by creating a performance that could win them a place in The X Factor ad breaks seen by millions.

We want people to have as much fun with TalkTalk as they do watching The X Factor. Fans love performing and fame so they will be able to use their home computers webcam and mic to sing or dance along to their favorite tracks. With more and more of the latest tracks being released week by week along with more exciting stage props.

The website utilises cutting edge face motion-tracking and augmented-reality technology to create the illusion that the users in their homes are suddenly wearing flashing rock star glasses or performing along side a band, a breakdancer or even a funky dancing monkey. Their performance can then be shared with friends via email, Facebook, Twitter and YouTube.

Members of the public’s road to fame is completed with every performance appearing in The BrightStage video chart where people can ‘like’ it via social media to help it climb the charts and each week new videos will be selected to be seen by up to 20 million people in the X Factor ad breaks.

The site will further immerse users in the world of the nation’s most popular show by giving exclusive backstage news and gossip via a Twitter and Facebook feed as well as the chance for TalkTalk customers to win with money-can’t-buy.

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