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Run Their Batteries Down

Client: Argos
Brand: Chad Valley

Chad Valley has created a new ad campaign to drive awareness of the brand. The campaign, titled ‘Run their batteries down’, shows pictures of children who have fallen asleep in unusual places, exhausted from playing with their Chad Valley toys. Chad Valley toys are exclusive to the UK’s number one toy retailer, Argos.

The new campaign is targeted at mums desperate for a little ‘me time’. It was created by CHI & Partners, using photos of real children taken by parents who uploaded their pictures to the photo sharing website flickr. We contacted the owners of the relevant shots we felt brought the idea to life best, and then re-shot hands holding the products and retouched these into the original imagery. It ran across press and online.

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