'Aliens' is the integrated campaign created for Argos, the UK's leading multi-channel retailer.
The campaign, which launched in November 2011, introduces a unique family of aliens who shine a light on the quirky shopping behaviours of humans, highlighting why Argos is the best way to shop online.
The aliens, which were specially created by leading model makers, will be seen discovering what Christmas is like on Earth and investigating 'strange and beautiful' products like coffee machines, Transformers' toys and latest technology.
The campaign shows how shopping doesn't have to be a stressful experience, and highlights the benefits of shopping online with Argos where customers can Check & Reserve items online before picking them up from one of over 750 stores across the UK, on the same day. With 90% of the UK's population living within ten minutes of an Argos store shoppers are able to get what they want, when they want it.
The campaign will run across TV, digital channels and outdoor.