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Something Wonderful

Client: The Carphone Warehouse Group
Brand: Carphone Warehouse

The Carphone Warehouse, the high street’s largest mobile phone and tablet retailer has launched a new TV campaign. The work promotes The Carphone Warehouse as the place to go for upgrades and Christmas offers.

The campaign opens with “Something wonderful”, a 40s spot that shows a young man being taken on an incredible journey by a store assistant. As they explore the world of upgrades, they find themselves scaling skyscrapers, flying through a magical forest and soaring into space on jetpacks.

The ad was created using a mixture of elaborate set-builds, stuntwork and post-production effects and shot over four days at Elstree studios.

The Christmas spots will run in tandem and use the same magical spaces and theatrical effects. The opening ad “Presents” features a chain reaction of exploding gift boxes and promotes a £200 gift card available with certain phones.

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