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The Sunday Times 'Tech List'

Client: Times Newspapers Ltd
Brand: The Sunday Times

CHI and partners have launched a humorous new campaign to promote this year's Sunday Times Tech List, which charts the top 100 tech gadgets of the year.

Running across TV, print, outdoor, In-App and online, the campaign features techies in various states of excitement and arousal over the notion of this year's Tech List.

The TV ad features 5 techies whose glasses gradually steam up over the course of the film, whilst the print features beautiful portraits of techies with their glasses already in a state of steaminess.

The UK ads were voiced by John Simm and ROI by Liam Clarke.

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