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  • Adidas Supercolor 3
  • Supercolor 2
  • Supercolor 1

Launching adidas Supercolor on Instagram with Pharrell Williams

Client: Adidas Originals
Brand: Adidas Originals

In early 2015, as an extension of the Superstar range adidas Originals released Supercolor. The trainers are available in 50 vibrant colours created in collaboration with Pharrell Williams, and allow fans to express their personality through their choice of colour.

In collaboration with adidas Originals, we created, managed and fulfilled a global Instagram campaign across 6 local markets. The social campaign gave fans the chance to win a pair of Supercolors, in exchange for them sharing an image of them wearing their Superstars and telling us which Supercolor shade they would rock.

As the submissions came in, our reactive Design Team retouched their chosen colour onto their image before sending it back as a surprise DM.

To get the word out, we reached out to the Supercolor network of global influencers and supplied them with retouched images of their chosen colour. On launch day, they then pumped out the content on their IG accounts asking their followers to enter the competition.

The Results

The competition ran for 3 days across 6 markets. A short sprint but it yielded some impressive results.

  • 4.36% Engagement

  • +127,000 Instagram Followers (38.7% increase when compared to typical weeks)

  • 398,472 Interactions, which is over 130k per day

  • 1,779 Pieces of UGC

 

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