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Insights

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Literally the best blog in the world, ever

10 May, 2013 - Source: Cogent Elliott

In the latest Cogent blog, Tim Pile, our Executive Chairman, ponders changes in the English language and asks if we’re literally over using some words, or changing the literal translation of others.

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Behave yourself - the science of marketing to crazy people

22 February, 2013 - Source: Cogent Elliott

The human mind is a wonderful piece of biological, electrical and mechanical engineering, capable of doing many things from composing great symphonies to remembering loved one’s birthdays. And yet we are all lazy and this laziness gets in the way of consumers behaving as we would like them to do....

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Social Media Marketing and CRM

22 January, 2013 - Source: Cogent Elliott

  A presentation on Social Media Marketing made by Cogent Elliott at an event hosted with Marketing Birmingham at Millennium Point. The presentation covered changing consumer attitudes and how this impacts how we should use Social Media, as well as a robust process model for maximising the effectiveness...

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Social Media Specialist

30 November, 2012 - Source: Cogent Elliott

  Find out how life is from the inside of Cogent Elliott. This time from within our Social team. 

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Consumer Spending 2013 - what's next?

26 November, 2012 - Source: Cogent Elliott

  On Thursday 22nd November, Cogent hosted an event with Mintel that looked at the trends that are governing people’s buying decisions in the current economic climate. The speakers were: Tim Pile – Executive Chairman, Cogent Elliott who gave a ‘Glass Half Full’...

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How creativity is a powerful lever for business growth

21 November, 2012 - Source: Cogent Elliott

A thought piece by Lee Jackson, Cogent's Senior Planner, that looks at marketing in a recession.

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This isn't friendship, this is business

16 October, 2012 - Source: Cogent Elliott

  A thought piece by Lee Jackson, Cogent's Senior Planner. Malcolm Gladwell, writing in the New Yorker, challenged the idea that social media is a force for social change – www.newyorker.com

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The Creative Technologist

19 September, 2012 - Source: Cogent Elliott

  Find out how life is from the inside of Cogent Elliott. This time from our Creative Technologist, Chris Thompson...

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The Future of Retail - Cogent Elliott and Mintel

08 May, 2012 - Source: Cogent Elliott

Our latest event, focused on the dynamic changes happening in the retail landscape. Presentations were made by our Senior Planner,  Lee Jackson  and Mintel’s Global Director of Trends,  Richard Cope .

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