The Business Challenge
In 1989 Vauxhall came to us to help them launch the first manufacturer franchised used car brand in the world.
People want peace of mind when buying used.
Our Business Building Solution
Cogent have designed and developed virtually all of their communications, both above andbelow the line ever since, delivering equal commitment, creativity and flair to everything from mainstream TV campaigns through to forecourt Pos.
The Business Building Result
In short, we are true custodians of their brand. We have helped drive 80% awareness of the brand and when the retailers estimate that the brand adds £500 to the value of every car on their forecourts, we know we have helped play our part!