We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]

Insights

Sort by

Marketing to children responsibly, the story of Orange Beast

24 September, 2014 - Source: Creative Orchestra

The issue of marketing to kids is a sensitive area and one that has to be carefully considered. It’s easy for one side to use fear to highlight the potential dangers of corrupting innocent minds, of how pester-power forces parents to give in to buying products their kids don’t need,...

Read more

THE TRUTH ABOUT STUDENTS - insight doc

04 July, 2013 - Source: Creative Orchestra

We all have a vision of students as drunken, fun loving animals who spend hours on social media, and occasionally do some work. But the reality of 7 million students in the UK is very different. Co-written by a former president of Sheffield NUS, this insight document draws on...

Read more

'Click' book review by Paul Arnold

20 December, 2012 - Source: Creative Orchestra

  We are not drawn to people by rational assessment, but emotional factors. People who connect better tend to be more successful, have more friends and work in teams that are more productive.   In a world where building the quality of relationships is critical how can...

Read more

Velocity: The seven new laws for a world gone digital - Reviewed by Paul Arnold

15 November, 2012 - Source: Creative Orchestra

The world is rapidly changing. The authors define this new environment as ‘Velocity’. Digital data allows instant feedback loops to help an organize better adapt and meet its customer needs better. Critically brands need to become ‘service’ oriented with a shift in mindset from ‘How do we convince?’ to ‘How can...

Read more

Imagine - How creativity works by John Lehrer - Reviewed by Paul Arnold

15 October, 2012 - Source: Creative Orchestra

This book explores the science of creativity. Some of the key enhances of creativity include: Shifting attention and being open; Overcoming fear; Quietening the inner voice and letting go; Remaining an outsider; Working with diverse people (including some you do not know); Encouraging critical debate; Creating random collisions of people...

Read more

INFLUENCE: The Psychology of Persuasion MBA BOOKCLUB review by Paul Arnold

07 September, 2012 - Source: Creative Orchestra

INFLUENCE: The Psychology of Persuasion by Robert Cialdini MBA BOOKCLUB review by Paul Arnold

Read more

Venus & Mars seminar - Speaker Notes

07 September, 2012 - Source: Creative Orchestra

Discover the insights Mumsnet & My Daily offer. Avoid the classic 5 mistakes. Discover what ads women consumers love and hate.

Read more

Why Women Shop on Venus and Men Shop on Mars

07 September, 2012 - Source: Creative Orchestra

A study into the difference between female and male shoppers. Packed full of insights and data drawn from the world's top research.

Read more

Trends & Things - Coconut Water

07 September, 2012 - Source: Creative Orchestra

Coconut Water - we look at the latest trends in NPD, marketing, advertising & creativity.

Read more

Trend Watch: Monday 20th - Friday 24th August

20 August, 2012 - Source: Creative Orchestra

  A weekly trend watch from Creative Orchestra covering consumer engagement, food and drink, Beauty and Health trends, Technology, apps and games and entertainment.

Read more
Your session will expire in xx.xx
Continue or Log Out