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The Persuader: MBA BOOKCLUB review by Paul Arnold

15 August, 2012 - Source: Creative Orchestra

How to use emotional persuasion to win more business
by Marcus Corah.

Any new business presentation needs to engage clients both emotionally as well as logically. This book provides some practical tips from the world of NLP (Neuro Linguistic Programming) on how to manage the emotions of yourself and your clients.

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