We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]
  • Total bike headline
  • Good House Keeping
  • BIcycle
  • Total Website
  • Total Marquee
  • Total Van
  • Total Aprons
  • Promo Work

Total

Client: Fage
Brand: Total Greek Yoghurt

Fage is the World’s leading brand of Greek Yoghurt and a significant player in the UK dairy market. Despite a first class product it’s Total Greek Yoghurt range was suffering from a lack of personality and brand recognition. 

We strongly believe in the power of emotional marketing and have given the brand a fun personality in the form of Zebra, Cow and Spoonbill with advertising that is both unusual, charming and engaging.

Consumers love it. So much so, sales have doubled. The brand ethos, ‘the lighter side of life’, runs across all materials above, below and online.

We also  redesigned their website, roadshows and almost every element within the marketing mix. A great case study in integration.

Your session will expire in xx.xx
Continue or Log Out