Fage is the World’s leading brand of Greek Yoghurt and a significant player in the UK dairy market. Despite a first class product it’s Total Greek Yoghurt range was suffering from a lack of personality and brand recognition.
We strongly believe in the power of emotional marketing and have given the brand a fun personality in the form of Zebra, Cow and Spoonbill with advertising that is both unusual, charming and engaging.
Consumers love it. So much so, sales have doubled. The brand ethos, ‘the lighter side of life’, runs across all materials above, below and online.
We also redesigned their website, roadshows and almost every element within the marketing mix. A great case study in integration.