‘FINDING KING’ - AOL is one of the world’s leading digital companies with some awesome technologies.
We’ve been a key partner in helping them sell AdLearn to the media world. We highlighted its ability to target the one in 10 million customers in a dramatic campaign based on graphic novels about a mystery story called ’Finding King’. Who is king? The customer of course.
Press, digital, direct mail - the work has been highly praised on both sides of the Atlantic.
As the final part of the campaign, we invited 20 top media agencies to participate in a King themed treasure hunt around Covent Garden; which involved the use of GPS maps, twitter and QR codes.
The event finished with an icecream at the Icecreamists and drinks at the Jewel Bar. The winners walked away with a helicopter ride across London.