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  • Kuoni Press
  • Kuoni Brochure
  • Kuoni Press

Kuoni

Client: Kuoni

We’re more than the Maldives

Raising awareness of their range was Kuoni’s key commercial driver for 2017. This was underpinned by giving more reasons to choose Kuoni – exceptional knowledge and service combining to give customers truly unique personal holidays. The multi-channel campaign launched at Christmas, a crucial sales period for Kuoni.

The strategy

Travel Out of the Ordinary

Show Kuoni’s range of stunning holidays in a way that fuels our audience’s imaginations, demonstrating what happens when Kuoni go beyond your expectations.

Create a new campaign line that supports range but also emphasises The Kuoni Difference – that they create holidays out of the ordinary.

Create standout in a busy time for holiday companies by using surreal and aspirational imagery but that was still very on-brand for Kuoni.

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