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  • Mark Warner
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Mark Warner

Client: Mark Warner

How we made moments last for Mark Warner

The brief

• Mark Warner is one of the most highly regarded independent travel companies in the UK

• In 2014 they came to us with a brief to audit their brand identity, core values and position

• They wanted customers to re-engage with a brand which has high historic levels of awareness, but had lost its saliency

• This was to lead to the development of an all comms platform to appeal to new audiences and stimulate emotional engagement with Mark Warner.

The strategy

That moment when...

• We carried out in-depth research with customers, staff and the travel trade

• We found insights that isolated the key and very personal benefits a Mark Warner holiday delivers – they create truly memorable individual holiday moments – for everyone in the family

• The ‘Mark Warner Moment’ is the expression of this

• It’s become the platform that we have used in Mark Warner’s advertising, social, brochures, resorts and staff comms.

Average monthly results

539 YouTube views

Facebook reach: 70k

182,672 Facebook impressions

3 mins dwell time

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