The BBC wanted to promote two Radio 4 science shows; The Life Scientific and The Infinite Monkey Cage. They wanted a route which had a fresh approach that would appeal to the younger end of the station’s target audience as well as regular listeners.
The idea began with the end line ‘Science Comes to Life on BBC Radio 4’. We looked to create an animation that would convey a sense of emotion and sympathy through anthropomorphism, capturing this with a little bit of technical magic and a humble radio receiver.
The characters – the parts that live inside the radio receiver – were brought to life in a beautiful, emotive way, working with ‘Fantastic Mr. Fox’ animator Alice Dunseath.
In the words of our BBC client, the ad “is both innovative and charming and we’re delighted with the end result which will really strike a chord with the audience.”