We leveraged Vodafone's sponsorship of the McLaren Mercedes F1 team to strengthen the emotional bond with its core audience.
- Deliver brand preference with a unique ‘money can’t buy’ experience.
- A once in a lifetime opportunity for 25 people - including prize winners, business guests, journalists and horse racing champion Frankie Dettori - to experience a flying lap of Goodwood Motor Circuit with two-time World Champion Fernando Alonso at the wheel of a Mercedes Benz SLR McLaren.
- PR coverage via online, TV and print in Germany, Spain Portugal and UK.
- Radio content sent to 230 national/regional stations.
- 200,000 YouTube views.
- Fantastic feedback - "After my wedding and the birth of my daughters - Hot Laps must be the 4th most magical, exciting day of my life!" Tom Leslie, F1 Racing winner