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  • Adidas miCoach (1)
  • Adidas miCoach (2)
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Adidas miCoach - run yourself better

Client: adidas
Brand: miCoach

Challenge

Reintroduce Adidas’ wearable training aide to a multi-segmented audience in a crowded category, at the time dominated by Nike. 


Provocative thought

Forget the competition and focus eyes (and ears) on the unique real-time audio coach feature. 


Response

A multi-channel campaign extended from email and web through to point of sale, bringing the product to life in all channels, including audio-enabled digital POS, resulting in measured sales increase in generalist and specialist outlets. 

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