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Lanson Celebrations

Client: Lanson
Brand: Lanson Black Label Champagne

Challenge

Lanson is one of Champagne's most famous housed, with its iconic "Non-Vintage" Brut Champagne, "Black Label". We needed to encourage on-trade trial of Lanson black label champagne around
key occasions for celebration.

Provocative thought

Hero the label and then let the bubbles do the talking in a style that stands out from the crowd.

Response

Our campaigns for the Lanson black (and Rose) repositioned the champagne around key seasonal occasions such as Valentines and Wimbledon across on-trade, resulting in sales over performance in chains where the campaign was deployed.

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