Our campaign for London Pride featuring James May delivers on our core strengths as an integrated agency as it combines the awareness and brand-building power of television and outdoor with the engagement and intimacy of digital.
For the first time, we have taken London Pride into the digital arena which enables fans and newcomers to London Pride to experience and enjoy the brand on Facebook through entertaining content such as James' Marvellous Pub Quiz, where you can win London Pride prizes and Tasting Notes, where you can watch videos of James and the Head Brewer tasting a range of Fuller's beers making real ale more accessible to a new audience and encouraging trial of new brands. There is an interactive Brewery Tour where James takes you behind the scenes and also a Journal where James shares his thoughts on beer, life and everything. Through a planned content strategy, we share what's happening in the world of London Pride and Fuller's resulting in conversations with our fans as we would do if we were in a Fuller's pub with a pint of Pride in hand.
All video content is also hosted on YouTube and we have near-time dialogue with brand fans on Twitter.