Our latest London Pride campaign celebrates the pride Fuller's has in being one of the few remaining London breweries.
Even a national cask ale has regional roots; Fuller's is fortunate its heartland is such a large and well off region, but it is also fertile ground for its competitors.
Which is why our new James May campaign focuses on the local aspect of the pint... even more so than usual.
The campaign is running across press, outdoor, taxi cabs and of course facebook, between May and August 2012.