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Mobile Addiction

28 January, 2013 - Source: Draftfcb

Mobile phones now outnumber TVs and their takeover isn’t going to slow down any time soon. With more mobile devices than humans on the planet by the end of this year*, it’s a medium that’s simply too big to ignore. That’s why we need to ensure...

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Breaking out of Facebook

29 July, 2011 - Source: Draftfcb

There have been a lot of reports in the last couple of weeks of the slowdown in Facebook’s growth. Indeed, the number of Facebook users in the UK has dropped for the second month in a row, as they have in the US, Canada and Norway. While Facebook has continued...

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Pitching to win: alternative practices - Laura Holme

01 June, 2011 - Source: Draftfcb

Laura Holme, marketing director at Draftfcb and member of the IPA New Business & Marketing Group, says the key is to focus on a client's emotional state rather than rational need...  

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