After having successfully launched restaurants in the Lakeside and Eastgate Shopping Centres in Essex, Taco Bell is now opening in the Manchester Arndale Centre with the help of its advertising agency, Draftfcb.
Taco Bell is the world’s leading Mexican-inspired quick service restaurant chain serving more than 2 billion people a year in the U.S. Part of Yum! Brands, in recent years Taco Bell has expanded into international locations such as Spain, Cyprus, India, Dubai and the UK.
The creative uses Taco Bell’s bright and eye-catching brand colours and truly connects with the local ‘Mancunian’ personality and humour. The American brand has been made relevant to Manchester with headlines that showcase the Taco Bell brand wink by using local lingo such as, ‘It’s proper Mexicunian’ and playing on the local football rivalry with a City versus United poster stating ‘One foreign import you’ll all love!’
“Taco Bell is a fast, feel good brand, with an irreverent, cheeky spirit,” said Draftfcb London’s head of ideas Alistair Ross. “A natural fit for a city like Manchester.”
The campaign elements for the opening of Taco Bell’s first northern based restaurant include outdoor and point of sale.