The IDM formerly known as ‘The Institute of Direct Marketing’ needed a new brand identity. With 50% of their offerings now in a digital space, and online learning a huge area of potential growth, the need to be viewed as more ‘digital’ was crucial. Their brief was essentially to refresh their current dated image, making them contemporary & vibrant to appeal to their core audience of 25-34 year olds.
Our creative approach combines simple typography and a bold use colour to provide a younger fresher feel that is easier to recognise in digital executions. A framework for how IDM communications should appear across channels was provided in a simple easy to follow brandbook and to complete the process we redeveloped their web presence to be more user friendly and easier for our client to update.