The Veloster is an exciting new car that is targeted at a comparatively younger group to Hyundai’s traditional core consumer. Typically of Hyundai’s belief in New Thinking New Possibilities, the Veloster is niftily fitted with an ‘invisible’ rear door giving it the practicality of a hatchback whilst retaining the sleek profile of a coupe, hence its positioning thought of ‘One Car. Two Sides.’.
Our opportunity was to take this thought and develop communications that carried through the surprise in its design delivery to a brand level in order to drive consideration and reappraisal.
The interactive ‘split screen’ idea employs humour through a range of vignettes that can be configured in multiple ways to create absorbing content that memorably reinforces the design USP of the car.