NIVEA is a brand whose products make you feel good in your skin, so good in fact that you feel more comfortable getting closer to others. For the new masterbrand campaign, we wanted to celebrate every day moments of closeness, harnessing the feel good spirit of the 2012 summer.
Airing during the summer, the creative execution reflects the key events that will be bringing people together over the coming months – Queens Jubilee, Olympics etc. It captures these charming slices of everyday life with British wit and a lightness of touch.
The work builds upon last year’s highly successful ident campaign which led to an average spend of £500 on product, per viewer, over the campaign period.