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Insights

Brand Futures

06 August, 2012 - Source: Dragon Rouge

Brand Futures is a methodology for creating short to mid-term brand and innovation strategy, by defining a long-term roadmap for success.

The process involves a combination of brand auditing, insight and foresight to establish a set of long-term visions for the future of the brand(s) in question. We then work with our clients to establish the implications of each of these visions for short- and medium-term brand and innovation strategy. We craft these with customers to refine and prioritise activities and then create a roadmap for making it happen.

We have included three examples of how the future for 3 brands could look like. 

 

 

 

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