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Kate Waddell

Kate Waddell

Global Insight & Innovation Director

Kate has a rich knowledge of consumer trends and how brands are driving them and responding to them. Her experience spans strategy, innovation and research across most sectors from confectionery to charity, grocery multiples to petrochemicals, travel to pharmaceuticals. 

Whilst at Dragon Rouge, her clients have included Sainsbury’s, Jacobs, B&Q, Diageo, Heineken and Arla. Before that she headed up the consumer offer at Brandsmiths and was an Associate Director at Interbrand.


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