We are a creative agency. We exist to make our clients’ businesses bloom but will never compromise on our founding principle ‘the world needs more interesting’ (and definitely not more mediocre advertising). We create broadcast for the likes of BMW, Nokia, Oreo and Sky to name a few. Online activations for Coca-Cola. Facebook apps for Unilever. Outdoor for Kiss FM. And retail spaces for Electrolux and Sky. But above all, what we do is believe in media agnosticism; we are religiously media agnostic. We believe that the business problem needs to be defined before the right channel is agreed. And while the channels we work in are many and varied, our job is always the same: to make interesting stuff happen in the real world.
We have grown relatively large. But remain small and (hopefully) humble at heart.We are part of a global network of 150 offices in 90 countries. But we act and think independently.
We are genuinely, and proudly, media agnostic. (Analyse our revenue by channel and it is a remarkably even split across ATL, digital, CRM and retail.)
Our strength is in the diversity and quality of our peoples’ skills. When people from a broad range of backgrounds start exploring a problem together, exciting, creatively powerful things happen. But while we are unlike minded, all two hundred of us share a belief.
Humans like interesting. We believe that commercially and morally, we have an obligation to make the world more interesting. In this always-on, multi-channel age, our industry fills the world with messages and images. Sadly, the majority are at best, formulaic and forgettable. At worst, they are an irritating pollutant.
We believe that commercially and morally, we have an obligation to make the world more interesting.Commercially, because psychology proves that interesting captivates us; it motivates and inspires us, and promotes recall.
And morally; because nobody ever voted to live in a less interesting world.So we will always fight for creative which adds to the planet’s reserves of interesting. It’s good for sales. And however corny it sounds, we believe it’s good for the world.