We are an advertising agency. We are an ideas business. We do many things. We have grown relatively large. But remain small and (hopefully) humble at heart. We are part of a global network of 150 offices in 90 countries. But we act and think independently. We are genuinely, and proudly, media agnostic. (Analyse our revenue by channel and it is a remarkably even split across ATL, digital, CRM and retail.)
Our strength is in the diversity and quality of our peoples’ skills. In this always-on, multi-channel age, our industry fills the world with messages and images. Sadly, the majority are at best, formulaic and forgettable. At worst, they are an irritating pollutant. We believe that commercially and morally, we have an obligation to make the world more interesting. Commercially, because psychology proves that interesting captivates us; it motivates and inspires us, and promotes recall. And morally; because nobody ever voted to live in a less interesting world.