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We are Foolproof, an experience design agency

We create products and services which improve the lives of millions of people all around the world. Even if you've never heard of us, you’ve probably experienced our work. If you’ve bought a flight on easyJet, topped up your Oyster card in a tube station, or ordered a Pizza from Domino’s, then you’ve used a product or service we designed.



  • Foolproof

Founded in 2002, we’re the largest independent Experience Design specialist in Europe. 

Our work covers experience strategy, design research, design, front-end development and creative technology, across web, mobile and digital physical. 

Our design philosophy focuses on finding the win/win for our clients and their customers. By exploring the needs of both our clients and their customers we design digital experiences that are both commercially effective and a pleasure to use. 

Sometimes our clients and their customers don’t want exactly the same thing. Our experience design process explores potential trade-offs and challenges us to look for solutions where both parties are getting the maximum possible value. The result is design which not only creates big wins in the short-term; it also builds long-term preference and loyalty amongst customers.




  • Shell
  • Lilly
  • Belron
  • Domino's Pizza
  • easyJet
  • Lloyds Banking Group
  • Sony UK
  • Allianz Insurance Plc
  • Lucozade
  • Nissan Motor (GB) Ltd


  • Financial Services
  • Travel and Tourism
  • Utilities
  • Automotive
  • Retail
  • Pharmaceutical
  • IT
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