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Understanding Gen Z: the first digital natives

13 October, 2016 - Source: Foolproof

Gen Z is the post millennial generation – the eldest of whom is no more than eighteen years old. They are true digital natives, and were just nine years old when the first gen iPhone was released back in 2007. These are people who have never had the pleasure of...

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Developing a user experience strategy

25 July, 2016 - Source: Foolproof

User experience design strategy – with its outside-in philosophy and toolkit – has emerged as a strategy planning process for reconnecting a business and its brand values with real customer wants and needs; and then driving alignment through a team and across the siloes of an organisation. Here you’ll find...

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Proof of concept for a smart, Internet of Things (IoT)-enabled pill container

20 June, 2016 - Source: Foolproof

The Foolproof creative technology team has created a proof of concept for a smart, Internet of Things (IoT)-enabled pill container as part of our internal research and design program.

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When UX meets AI

25 February, 2016 - Source: Foolproof

Artificial intelligence is attracting more and more interest in the business world. It looks increasingly likely that AI software is going to find applications in the front-line between companies and their customers. So it’s probably the right time to start thinking about how AI will weave itself into user experience...

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What is Experience Design?

17 February, 2016 - Source: Foolproof

Every man-made thing creates a human outcome through its usage: every pen, every sandwich, every pair of shoes, every web page, every call-centre script…everything.

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Apple Pay and loyalty

01 December, 2015 - Source: Foolproof

This report examines the mobile payments market and the opportunities created by Apple Pay and the Apple ‘Wallet’ to link rewards and mobile payments more seamlessly.We look closely at consumers’ misgivings with traditional loyalty schemes, as well as the role that mobile can play in transforming the retail experience.The report...

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Getting to know the Apple Watch

08 October, 2015 - Source: Foolproof

Some recent client projects have allowed us a deeper look at the Apple Watch, so we’ve been asking ourselves what does the customer gain from the experience and what, if anything, is it changing for them?

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Channelling the conversation in the 'Internet of everything'

16 July, 2015 - Source: Foolproof

We’ve seen various reports estimating how many billion connected devices will exist in 5 years time. Cisco has it at 50 billion, Gartner has it at 25. Whatever the exact figure, growth is going to be dramatic.

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Pattern libraries, the one true source

07 July, 2015 - Source: Foolproof

How we design and build websites has changed. We no longer create static and unresponsive pages but design optimised experiences that utilise screen size, micro-interactions, device features etc. to present content in a meaningful and engaging way.

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Designer and researcher: the new creative partnership

01 April, 2015 - Source: Foolproof

In the 20th Century creating a close partnership between copywriter and art director led to a creative renaissance in advertising. In the 21st century the relationship between designer and researcher will do the same.

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