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Apple Pay and loyalty

01 December, 2015 - Source: Foolproof

This report examines the mobile payments market and the opportunities created by Apple Pay and the Apple ‘Wallet’ to link rewards and mobile payments more seamlessly.We look closely at consumers’ misgivings with traditional loyalty schemes, as well as the role that mobile can play in transforming the retail experience.The report presents insights into consumer attitudes towards loyalty and the implications these have for brands and retailers.If you want to dig a little deeper into the findings and what these mean for your business we can arrange for a member of the team to talk you through the report.

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