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Understanding Gen Z: the first digital natives

13 October, 2016 - Source: Foolproof

Gen Z is the post millennial generation – the eldest of whom is no more than eighteen years old. They are true digital natives, and were just nine years old when the first gen iPhone was released back in 2007. These are people who have never had the pleasure of using dial-up. Talking to Gen Z gives you clues about how your products and platforms will have to evolve, from media to pensions so it is important to get a handle on this.

http://www.foolproof.co.uk/thinking/understanding-gen-z-the-first-digital-natives/ 

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