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  • Domino's responsive ecommerce
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  • Domino's responsive ecommerce


Client: Domino's Pizza
Brand: Responsive ecommerce website

Domino’s responsive ecommerce site redesign

Domino’s asked us to create an integrated experience across multiple devices, and develop consistent design patterns which could be applied to UK, German and Swiss markets.

The new sites were launched in late summer 2014. At the start of the project we were working with some pretty blunt stereotypes about customer requirements in each market. 

Research gave a much richer picture, revealing where there were common expectations - and also where there were genuine differences.  Richer insight led to a richer experience for
the customer, which led in turn to convenience, preference and loyalty.

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