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  • Lucozade conditions zone
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Client: Lucozade
Brand: Condition Zone

Lucozade sport conditions zone

Our Creative Technology studio developed the creative technology for a Lucozade Sport branded experience designed to demonstrate the effect of hydration and sweat loss on performance during a football game. The project included a dedicated mobile app, RFID social sharing, a mobile responsive booking portal website and integrated email campaign.

Over 1400 people played in the Lucozade Sport Conditions Zone, and thanks to the Facebook social sharing using RFID, we estimate that over the course of the campaign, Facebook impressions reached over 250,000 people. The campaign attracted a mass of press coverage including features on primetime television and national newspapers.

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